People tend to care more when they begin to emotions about something. This article lays out some reasons for why and when this happens and how to inspire people to care about an issue through feeling. The part I agree with most is the point “Create meaningful calls to action,” I think this applies not only to inspire people to care but also to motivate them to do something about it. I also think this is the most important point in the article, because it results in a change being invoked rather than just more people knowing and caring about an issue. To create change you must create emotion towards a topic.
Progressive businesses do not perform business transactions and make decisions like ordinary businesses. In progressive business every function of the company is performed with social and political issues in mind with the outlook of making positive change in the world. Although progressive business does make positive changes, it cannot create substantial change without society and government also being involved. The movement of progressive business is not a new one, it existed even back in the 1920's. This way of business thinking challenges the capitalist classical creed by implementing new consideration for stakeholders of the business. Shareholder value maximization and sparking change is part of the main goal of a progressive business. For example, progressive business and entrepreneurs can help to fix market problems like housing, agriculture, energy production, and climate change just to name a few. However, as with all things, it is not flawless. Corporations and bu...
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