Levi Lock's Social Entrepreneurship Assignments

Finally Covid is over enough that you can go back to a Jets game, its been almost a year since you've seen so many geared up fans all in one spot. You can smell the distinct scent of "Jets Game"- buttery popcorn and fully loaded Jet dogs, but you can also sense the excitement of everyone cause its their first game back to the arena too. Many of these fans have experienced some sort of crisis in the last year and this is one of the first steps to things returning to normal. You reflect for a few moments, during warm ups, on the past year and feel a wave of emotions - relief that it's over, sadness for the people who lost something, anticipation for the opportunities ahead, and excitement for the game you finally get to watch. You stand up for the anthems, yell "True North," and take a sip of your Tims coffee; now you're fully ready to enjoy some NHL hockey.

    People tend to care more when they begin to emotions about something. This article lays out some reasons for why and when this happens and how to inspire people to care about an issue through feeling. The part I agree with most is the point “Create meaningful calls to action,” I think this applies not only to inspire people to care but also to motivate them to do something about it. I also think this is the most important point in the article, because it results in a change being invoked rather than just more people knowing and caring about an issue. To create change you must create emotion towards a topic.